I've been reflecting on some of my past efforts that didn't work and I had a breakthrough. They didn't work because I was trying to fit into a mold of what I though was what people wanted. I started a blog a while back that I've now put on hiatus. It's not that I don't like blogging, but I realized that what I was trying to do was mold myself into the archetypes that already existed. If your conforming to what's already out there, you're not going to stand out at all (and probably fail in the process).
What I've come to realize is the key to success is to take things you enjoy or love, even if they don't seem to fit together on paper, and make it your own.
For example, Jerry Seinfeld's "Comedians In Cars Getting Coffee". This is an intrinsically simple idea that revolves around three things Jerry loves:
Exotic Cars (I think the rumor is that he owns 50 cars) Coffee (who doesn't love coffee?) Comedians
All he does is film himself in a fancy car, grabbing a peer and talking about nothing over a cup of coffee.
And you know what? It's fantastic.
The next time you find yourself struggling with a project or an idea, make sure you're being yourself and focusing in on what you love.